Job Description
Performance Marketing Manager, Paid Digital
Join to apply for the Performance Marketing Manager, Paid Digital role at LendingClub
Performance Marketing Manager, Paid Digital
Join to apply for the Performance Marketing Manager, Paid Digital role at LendingClub
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Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About The Role LendingClub is looking for an energetic, self-starter Digital Performance Marketing Manager to support the Director Of Digital Performance Marketing to drive new and existing customer acquisition strategies through digital channels. As a Digital Performance Marketing Manager, you will support the optimization of the current marketing programs leveraging data-driven insights to achieve measurable results. The channels of focus will be primarily on Paid Search and SEO with the potential to expand into other areas. You will have experience managing digital channels, will be able to work closely with management to interpret findings and make strategic product and service recommendations. A key component of this role will be the effective oversight and management of external digital marketing agencies. The ideal candidate will have a strong understanding of the fintech landscape and a proven track record of success in digital marketing. This person should exhibit leadership skills in owning projects from beginning to end, a collaborative nature, with a team player approach.
What You'll Do
Strategy Development and Execution
- Primary oversight of Paid Search and SEO campaigns for Personal Loans product with support of other digital channels including Paid Social and Display with Performance Marketing Agency and Analytics support
- Develop Total Search strategy to optimize paid and organic results and drive growth volume
- Identify and evaluate emerging digital marketing trends and technologies, particularly in the SEO and Paid Search space
Performance Marketing & Optimization
- Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and ROI, with a focus on search channel metrics.
- Optimize campaigns based on data-driven insights to maximize conversions and minimize customer acquisition costs (CAC), specifically within SEM.
- Manage ad creative and landing page testing process.
- Provide strategic recommendations and maintain creative (ad copy, banners) and landing page testing calendar to optimize conversion.
Agency Oversight - Manage and oversee relationships with external digital marketing agencies, ensuring alignment with company goals and budget.
- Provide clear direction and feedback to agencies, ensuring timely delivery of high-quality work.
- Evaluate agency performance against agreed-upon KPIs and provide regular reporting to management.
- Negotiate contracts and manage agency budgets effectively.
- Ensure agency compliance with company policies and industry regulations.
Team Collaboration & Management
- Work with internal teams (e.g. legal, product, operations, finance) to drive all new channel initiatives.
- Collaborate with internal and external teams to align on and define timelines and coordinate processes to launch new campaigns and projects from ideation to launch..
- Ensure all digital marketing activities comply with relevant regulations and industry best practices, especially within the fintech sector, with a focus on advertising compliance.
About You - 4+ years of Marketing experience in growth, performance marketing and/or digital marketing roles
- Strong analytical skills and ability to synthesize data into meaningful insights and KPIs
- Experience working with online ad platforms like Google Ads, Google Search Console, BrightEdge, Google DV360, The Trade Desk, Meta, YouTube
- Performance Marketing Agency or management of agency experience preferred
- Familiarity with marketing analytics platforms and marketing technology (cookies, pixels, UTMs, etc.).
- Excellent communication skills and ability to interface effectively with internal and external stakeholders
- Bachelors degree in marketing, business, or a related field
Work Location San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements Primarily PT
Local hours (PT)
While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements Monthly/quarterly/as needed travel to LendingClub offices and/or other locations, as needed.
Compensation The target base salary range for this position is 109,000-128,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
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Job Tags
Full time, Work at office, Local area, Relocation, Flexible hours,