Job Description
We are looking for a skilled Marketing Demand Generation Specialist with expertise in HubSpot to join our team in West Des Moines, Iowa. This is a long-term contract position designed for someone who thrives on creating impactful campaigns and leveraging analytics to drive results. If you have a passion for demand generation and enjoy working with innovative tools and strategies, we encourage you to apply.
Responsibilities:
• Set up and execute marketing campaigns using HubSpot, including workflow automation, landing page creation, and analytics reporting.
• Develop and implement targeted email campaigns and paid social media strategies to increase engagement and drive conversions.
• Optimize social media advertising efforts across various channels, ensuring campaigns align with overall marketing goals.
• Analyze campaign performance data, providing actionable insights to enhance future strategies and maximize ROI.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with Salesforce and Salesforce Account Engagement.
• Conduct assessments of campaign effectiveness, identifying areas for improvement and implementing necessary changes.
• Create detailed marketing reports that communicate key performance metrics and inform decision-making.
• Stay up-to-date with industry trends and emerging technologies to continuously improve marketing practices.
• Manage ad campaigns, including targeting, budgeting, and performance tracking, to achieve desired outcomes.
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